Case study
From brief to launch, in the words of the team that worked on it.
The brief
Haku sells single-origin tea from small Kyoto growers. They needed a brand that felt calm and premium without looking like every other wellness label.
What we did
We built a quiet identity around a hand-drawn wordmark, a soft green palette and a packaging system that scales from sample tins to gift boxes. The website tells the story of each farm.
The result
Haku launched in 40 stores in its first season. Online orders now make up half of all sales.
